What genre of music do they produce?
He produces pop music
what sort of image do they have?
He has millions of fans worldwide and he is also is respected in the music industry and he is known as the "King of Pop".
Who is the target audience?
The target audience is around 16+ as his dancing is well known and it appeals to both genders. To get the audience watching him he starts with something that would surprise people because he gets a coin and flips it in to a juke box. This is to get the music starting so it was a very good beginning to get people watching because they thought that it was good how it was done. Also this gets the video started and then it gets better with seeing the dance moves and the singing. The video is shot in a dark place that is kind of smoky and this could show that he is mysterious and unpredictable.
How successful are they / have they been?
He is very successful and he started his solo career in 1971. His album Thriller remains the worlds best selling album of all time. Also his other solo albums are also among the worlds best selling records.
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